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Sport Management

Sport Management is the study of business applied to the sport industry.  Students explore elements of marketing and sales, sponsorships, corporate strategic management, financing of small businesses, research methods and statistics, personnel management, sport law, college athletics, and event management.  The Sport Management major at Georgia Southern provides academic preparation and practical experience in the skills and techniques required to be successful in the Sport-Leisure-Business field.  Sport Management is one of the fastest growing fields of study in the country and is well established at both the undergraduate and the graduate levels at Georgia Southern.  Sport Management students experience a wide variety of internship opportunities.  They have worked with various major and minor league sports teams, colleges/universities, sports media, and sport marketing agencies.

General Information
Waters College of Health Professions
GPA Requirement 2.25
Department Website Dept. of Health and Kinesiology
Degree(s) Offered

Bachelor of Science in Sport Management

Master of Science in Sport Management

Possible Employment Settings
  • Colleges/Universities
  • Professional Teams(minor/major)
  • Sporting Goods Stores
  • Sports Marketing Firms
  • Management Firms\
  • Sporting Venues
Occupational Opportunities
  • Equipment Manager
  • Athletic Coach
  • Game Day Operations
  • Field Maintenance
  • Arena Management
  • Sports Agent (Athletes)
  • Recreation Program Assistant
  • Facility Manager/Coordinator
  • Community Relations
  • Publisher/Editor for Professional Publications
  • Fitness Center Management
  • Corporate Sponosorship
  • Health & Fitness Industry
  • Athlete Management Services
  • College & University Athletics
  • Event Management
  • Tournament Operations
  • Ticket Sales
  • Sports Information Assistant
  • Sports Marketing Assistant
  • Sponsorship Coordinator
  • Conferences & Leagues
  • Cable/TV/Radio/Newspaper
Professional and Student Organizations
Professional Organizations Student Organizations (MyOrgs)
College Sports Information Directors of America Sport Management Majors Club
North American Society of Sport Management
Sports Lawyers Association
Salary Information
Internet Resources

Last updated: 2/17/2020