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Preparation in this area will provide the student with an awareness of the marketing problems confronting today’s business firms, some knowledge and experience in application of the tools and techniques of marketing problem solving and a more detailed acquaintance with one or more specific areas of the marketing discipline. Students may choose to major in general marketing or in one of the three emphasis areas under marketing. The general marketing track is the most flexible and supports the largest number of career opportunities in the field of marketing.

General Information
Parker College of Business
Department Website Marketing
Degree(s) Offered Bachelor of Business Administration in Marketing
Possible Areas of Emphasis
  • Fashion Merchandising
  • Retailing
  • Sales and Sales Management
Possible Employment Settings
  • Advertising agencies
  • Consulting firms
  • Entertainment firms
  • Franchisees/Franchisers
  • Government
  • Industry
  • Manufacturers
  • Media
  • Nonprofit organizations
  • Public relations firms
  • Retailers
  • Wholesalers
Occupational Opportunities
  • Account Representative
  • Advertising Executive
  • Brand Manager
  • Buyer
  • Consumer Affairs Specialist
  • District Sales Manager
  • Distribution Manager
  • International Marketer
  • Internet Marketing Specialist
  • Inventory Control Specialist
  • Franchise Specialist
  • Marketing Planner
  • Market Representative
  • Merchandising Manager
  • Packaging Specialist
  • Product Manager
  • Promotions Director
  • Public Relations Manager
  • Retail Manager
  • Research Analyst
  • Sales Agent
  • Telemarketing Representative
  • Wholesale Salesperson
Professional and Student Organizations
Professional Organizations Student Organizations
American Advertising Federation National Retail Federation Student Association
Market Research Association American Marketing Association
Delta Sigma Pi
National Retail Federation Enactus
Salary Information

Last updated: 2/17/2020