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Public Relations

Major Information

This field entails communicating to the public the value, services, products, or mission of an organization.  Public relations involve much more than soliciting new business; seven areas have been defined.  These are 1) special events, 2) media use, 3) public speaking, 4) fundraising, 5) programming, 6) research and 7) writing/editing. 

General Information

Degree(s) Offered:

  • Bachelor of Science in Public Relations
  • Minor: Public Relations

Sample Occupations

  • Public Relations Specialist
  • Public Relations Manager
  • Communications Specialist
  • Product Marketing Director
  • Public Relations and Communications Director
  • Marketing Representative
  • Community Liaison Director
  • Public Information Officer
  • External Communications Analyst
  • Account Manager
  • Advertising Coordinator
  • Social Media Coordinator
  • Digital Public Relations and Media Relations Executive

Sample Work Settings

  • Advertising Agencies
  • Non-profit Organizations
  • Corporate Departments/Firms
  • Radio or TV Networks
  • Publishing Companies
  • Public Relations Firms
  • Government Agencies
  • Colleges & Universities
  • Human Resource Departments
  • Trade Associations

Sample Employers

  • Georgia Psychological Association (Director of Communications and Continuing Education)
  • Georgia Southern University Alumni Association
  • Westin Hotels & Resorts (Recreation Supervisor)
  • Tormenta FC
  • JamesWorks Entertainment
  • Green Olive Media
  • JLA Public Relations
  • Bulloch County Schools (Public Relations/Marketing Specialist)
  • The Wilbert Group
  • Gulfstream Aerospace
  • Delta Air Lines
  • Northside Hospital
  • Insight Global
  • Hillary for America
  • Solo Media
  • International Game Developers Association
  • Cumulus Media
  • Visit Savannah

Connecting Majors, Skills, and Occupations

  • View learning outcomes associated with your major in the Georgia Southern Academic Catalog:

Georgia Southern Academic Catalog

  • Explore the connection between occupations and skills in O*Net:

www.onetonline.org

  • Use Handshake to upload your résumé and explore internships and jobs. For more information:

www.georgiasouthern.edu/ocpd

Internet Resources

To explore values, interests, and skills:

FOCUS 2 bit.ly/focuscareer

Myers-Briggs Type Indicator (MBTI) – $15

Self Directed Search – $15

https://students.georgiasouthern.edu/career/s tudents/assessments/

To explore occupational outlooks and salaries:

National Compensation Survey

www.bls.gov/ncs/

National Association of College and Employers  (NACE) 

http://www.naceweb.org/salary resources/index.aspx 

Professional Organizations

Public Relations Society of America

www.prsa.org

Council of Public Relations Firms

www.prcouncil.net

National School Public Relations Association

www.nspra.org

Institute for Public Relations

www.instituteforpr.org

American Marketing Association

www.ama.org

PRSA-Georgia Chapter

www.prsageorgia.org

Georgia Southern Student Organizations

Prestige Georgia

Public Relations Student Society of America

Last updated: 7/26/2022