Sport Management
Major Information
Sport Management is the study of business applied to the sport industry. Students explore elements of marketing and sales, sponsorships, corporate strategic management, financing of small businesses, research methods and statistics, personnel management, sport law, college athletics, and event management. The Sport Management major at Georgia Southern provides academic preparation and practical experience in the skills and techniques required to be successful in the Sport-Leisure-Business field. Sport Management is one of the fastest growing fields of study in the country and is well established at both the undergraduate and the graduate levels at Georgia Southern. Sport Management students experience a wide variety of internship opportunities. They have worked with various major and minor league sports teams, colleges/universities, sports media, and sport marketing agencies.
General Information
Degree(s) Offered:
- Bachelor of Science in Sport Management
- Master of Science in Sport Management
Sample Occupations
- Youth Sports Assistant Director
- Equipment Manager
- Athletic Director, High School/College
- Sport Marketing
- Game Day Operations
- Field Maintenance
- ArenaManagement /Operations
- Sports Information (Statistics) Assistant
- Recreational Program Assistant
- Facility Management /Operations
- Community Sport Program Assistant
- Sales: Ticket and Sponsorships
- Corporate Sponsorship Assistant
- Marketing & Promotions
- Events Management/Planner
- Tournament Operations
- Cable, TV, Radio, Newspaper, Magazine
- Guest Services
- Fitness Center Manager
Sample Work Settings
- Colleges/Universities
- Professional Teams
- Sporting Goods Stores
- Sporting Venues
- Marketing Firms
- Management Firms
- Conferences & Leagues
- Health & Fitness Industry
- Secondary Schools
- Sports Camps/Training
- Stadiums/Arenas
- Sports Tourism
Sample Employers
- Atlanta Braves
- Atlanta Hawks
- Atlanta Falcons
- Georgia State University
- Academy Sports + Outdoors
- Nike
- University of Georgia
- GaSouthern Athletic Marketing
- GaSouthern Ticket Office
- Cam Newton Foundation
- Univ of Alabama Men’s Golf
- Georgia Swarm
- Atlanta Silverbacks
- Bulloch County Parks & Rec
- Greenville Swamp Rabbits
- Aspire Group
Connecting Majors, Skills, and Occupations
- View learning outcomes associated with your major in the Georgia Southern Academic Catalog:
Georgia Southern Academic Catalog
- Explore the connection between occupations and skills in O*Net:
- Use Handshake to upload your résumé and explore internships and jobs. For more information:
Internet Resources
To explore values, interests, and skills:
FOCUS 2 bit.ly/focuscareer
Myers-Briggs Type Indicator (MBTI) – $15
Self Directed Search – $15
http://students.georgiasouthern.edu/career/s tudents/assessments/
To explore occupational outlooks and salaries:
National Compensation Survey
National Association of College and Employers (NACE)
Professional Organizations
College Sports Information Directors of America
North American Society for Sport Management
Sports Lawyers Association
American Therapeutic Recreation Association
Georgia Southern Student Organizations
Sport Management Majors Club
Professional Tips
- Get involved in the Sport Management Club as they will inform you about volunteer and networking opportunities.
- Volunteer with the Masters’ Tournament, Chick-fil-A Bowl, etc.
- Through the Sport Management Club, you can attend networking events with the Braves and Jaguars.
Résumé Tips
- Bachelor of Science in Sport Management, Minor: Business
- Include any volunteer experience with sports related activities including the Eagles Event Team.
- Include any internships or other experience such as assisting with the Chick-fil-A Bowl.
- Include the Sport Management Club if a member.
Last updated: 6/26/2013