Business Administration
Preparation in this area will provide the student with an awareness of the marketing problems confronting today’s business firms, some knowledge and experience in application of the tools and techniques of marketing problem solving and a more detailed acquaintance with one or more specific areas of the marketing discipline.  Students may choose to major in general marketing or in one of the three emphasis areas under marketing.   The general marketing track is the most flexible and supports the largest number of career opportunities in the field of marketing.

General Information
College of Business Administration
GPA Requirement 2.5
Department Website Marketing & Logistics
Degree(s) Offered
  • Bachelor of Business Administration in Marketing
Possible Areas of Emphasis
  • Emphasis in Fashion Merchandising- The fashion merchandising emphasis is designed to provide the student with a broad knowledge of business and marketing while stressing the areas of retailing and fashion.
  • Emphasis in Retailing Management – The retailing management emphasis is for students interested in retail careers or in marketing positions where knowledge of retailing is important.knowledge of retailing is important.
  • Emphasis in Sales and Sales Management – The sales and sales management emphasis is for the student interested in sales as an entry-level marketing position or in sales as a career.
Possible Employment Settings
  • Advertising agencies
  • Consulting firms
  • Entertainment firms
  • Franchisees/Franchisers
  • Government Agencies
  • Industry
  • Manufacturers
  • Media
  • Nonprofit organizations
  • Public relations firms
  • Retailers
  • Wholesalers
Occupational Opportunities
  • Account Representative
  • Advertising Executive
  • Brand Manager
  • Buyer
  • Consumer Affairs Specialist
  • District Sales Manager
  • Distribution Manager
  • International Marketer
  • Internet Marketing Specialist
  • Inventory Control Specialist
  • Franchise Specialist
  • Marketing Planner
  • Market Representative
  • Merchandising Manager
  • Packaging Specialist
  • Product Manager
  • Promotions Director
  • Public Relations Manager
  • Retail Manager
  • Research Analyst
  • Sales Agent
  • Telemarketing Representative
  • Wholesale Salesperson


Professional and Student Organizations
Professional Organizations GSU Student Organizations (MyOrgs)
American Advertising Federation National Retail Federation Student Association
Market Research Association American Marketing Association
American Marketing Association Delta Sigma Pi
National Retail Federation Enactus (formerly Students in Free Enterprise)
Salary Information
Internet Resources

Last updated: 9/30/2014

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